Corporate events are much more than just meetings. They represent a unique opportunity to strengthen team cohesion, motivate employees, develop corporate culture and reinforce brand image. But what are the different types of corporate events, and how do you choose the one that best suits your objectives?

Seminars

This is undoubtedly the most classic of all types of corporate events. They are used to organise training sessions and to share information, ideas and strategies. They can take the form of conferences, workshops or working groups. Choose a venue that is conducive to concentration. Vary the formats to keep participants’ attention.

Teambuilding

Teambuilding is the perfect way to strengthen team cohesion, improve communication and develop team spirit, while enjoying fun, sporting or creative activities. There are plenty of examples of activities such as treasure hunts, escape-games and team sports activities. The most important thing is to choose an activity that suits the profile of the participants and the objectives of the event.

Company parties

These are a very important way of celebrating successes, thanking employees and strengthening social links both internally and externally. This can take the form of a cocktail party, dinner and dance, or a themed evening. Choose a festive venue and the right musical atmosphere. Plan some entertainment to keep the mood up throughout the evening.

Trade shows

This is a useful way of presenting your products or services. It gives you the opportunity to meet new customers and develop your network. There are a variety of venues, including job fairs, trade shows and conferences. You can also hire a venue yourself to organise a trade show just for your brand and your products. The most important thing is to prepare your sales pitch and be available to talk to visitors.

Conferences and congresses

Useful for sharing knowledge and promoting your expertise. You can take part in or organise workshops or round tables. Don’t forget to choose quality speakers and to propose relevant and innovative content.

Incentive trips

To reward employees and boost motivation, you can organise a trip to an exotic destination with team-building activities. Choose a destination that meets your employees’ expectations and offer a varied programme.

All you have to do is choose.

At Le Château, we organise all of them, so don’t hesitate to contact us for more information.