Ideas for content to create before, during and after an event

An event, whether professional or personal, is an ideal opportunity to create engaging content and increase your online visibility. To maximise the impact of your event, it’s essential to produce quality content to capture your audience at every stage. Here are some ideas for content to create before, during and after an event.

Before the event: Generate excitement and anticipation

Make an official announcement and launch a campaign on your social networks to publicise your event. Use a teaser video or eye-catching visual to attract attention. If your event includes guests or speakers, create videos or articles highlighting them. Also create daily or weekly posts to count down the days until the event. Use visual formats like Instagram stories or carousels to keep the excitement going.

Publish a guide to help participants prepare. This can include :

Times and locations.
What to bring.
Details of how to register or log on online (if the event is virtual).

Organise a competition to offer free entry or exclusive benefits. Encourage participants to share the event to increase its visibility.

During the event: Create content in real time

Use platforms such as Instagram Live, Facebook Live or LinkedIn to share key moments of the event live with a wider audience. For example, you could broadcast an extract from a conference, a performance or a backstage tour.

Share highlights in real time on Twitter, accompanied by photos or short videos. Encourage participants to use a dedicated hashtag.

Set up photogenic areas where participants can take photos and share them on their social networks. Offer a personalised setting or themed décor to reinforce the identity of your event. At the château, you can find plenty of dedicated areas to set up a photobooth, decorate the gazebo to create a photo area, etc.

After the event: Maintain the momentum and prolong the impact

Compile the best moments in a 1-2 minute video or photo album to share on your social networks and website. For example, a dynamic video with testimonials from participants, extracts from speeches or animations.

Write a summary of the key moments, key learnings or interesting figures.